Love Partners With Samsara For Atlanta Xfinity Race

Jesse Love and the No. 2 Samsara Inc. Chevrolet Camaro.

WELCOME, N.C. – Jesse Love and Richard Childress Racing have partnered with Samsara Inc., the pioneer of the Connected Operations Cloud, for the upcoming NASCAR Xfinity Series race at Atlanta (Ga.) Motor Speedway.

Samsara will serve as the primary sponsor of Love’s No. 2 Chevrolet Camaro for the Focused Health 250 at the 1.54-mile, quad-oval superspeedway.

As part of the agreement, RCR has implemented Samsara Video-Based Safety, Vehicle Telematics, and Equipment Monitoring solutions in its truck fleet to increase the safety, efficiency, and sustainability of its operations.

“RCR is consistently striving to find solutions to improve the safety and efficiency of not only our race cars, but our fleet of trucks that log thousands of miles to and from the track every week,” said Torrey Galida, president of RCR. “This partnership with Samsara allows us to equip our hauler drivers with innovative and sustainable technology that will help our logistic operations.

“Our use of the Samsara platform is an exciting opportunity, and we look forward to finding much success together both on and off the track.”

Samsara helps organizations across the transportation, construction, and field services industries solve problems by bringing data from frontline workers, equipment, vehicles, and worksites into the cloud and leveraging AI models to provide real-time insights.

The San Fransisco, Calif.-based software company helps to strengthen business operations by keeping workforces out of harm’s way, managing thousands of vehicles and assets, and making operations changes to increase sustainability.

“The time and hard work RCR’s hauler drivers and logistics team put in is critical to the team’s performance on track. At Samsara, we’re dedicated to helping make their jobs safer and easier with technology,” added Amy Day-O’Connor, senior director of brand and creative at Samsara. “We’re excited to play a role in improving RCR’s operations and to cheer on Jesse Love as he competes for the championship.”

Love nearly won his first Xfinity Series race at Atlanta in February, after leading 157 of 169 laps from the pole, but ran out of fuel during an overtime restart.

“We had such a strong car at Atlanta early in the year, and the way the end of the race went … it didn’t fall our way. Sometimes that happens in racing,” Love noted. “I really, really want to win there and I know we’ll have speed coming back for the second time.

“If we focus on what we can control, I believe we’ll have a shot to finish what we started in February.”

Love will hit the racetrack at Atlanta for the Focused Health 250 on Saturday, Sept. 7. Broadcast coverage is slated for 3 p.m. ET, live on USA, the Performance Racing Network, and SiriusXM NASCAR Radio, channel 90.