Sheldon Creed Breaks Through at Atlanta, Delivering Haas Factory Team’s First Chevrolet Victory

Hampton, GA (February 21, 2026) – After rewriting the record book with a string of runner-up finishes, Sheldon Creed finally stood in Victory Lane. Creed captured his first career NASCAR O’Reilly Auto Parts Series victory Saturday night in the Bennett Transportation & Logistics 250 at EchoPark Speedway in Atlanta — snapping a record streak of…

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Why Some Drivers Get Opportunities — Even Without Winning

Every race weekend, it happens. A driver doesn’t win.They might not even make it to Victory Lane.Yet a few weeks later, that same driver lands a new opportunity. A test.A better ride.A new sponsor conversation. From the outside, it doesn’t always make sense. But inside the racing industry, it does. Winning Gets Attention. Professionalism Gets…

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Matthew Laprade Delivers Breakout Snowball Derby Debut with Top-10 Modifieds Finish and Pro Truck Podium

Pensacola, FL — December 10, 2025 — Thirteen-year-old Matthew Laprade made an unforgettable first appearance at the 58th Annual Snowball Derby, earning a 6th-place finish in the Modifieds of Mayhem and a 2nd-place podium in the Pro Truck feature. Despite weather delays that forced both events into an unusual mid-week schedule, Laprade showcased maturity, focus,…

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2025 Season Recap & The Road to 2026

As we close out 2025, I’m incredibly proud of the drivers, families, and partners who make up the Race Face Brand Development program. This year delivered some of the strongest on-track performances in our company’s history—and proved once again what can happen when talent, preparation, and opportunity come together. 🏁 2025: A Season to Celebrate…

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Race Face Announces Estela Stillwell and Mikey Wheeler Jr. in Race Face Next Class of 2026

Tampa, FL — Dec.1, 2025 — Race Face Brand Development proudly welcomes two rising stars—Estela Stillwell and Mikey Wheeler Jr.—as the newest members of the Race Face Next Class of 2026, the organization’s premier development program supporting young drivers on and off the track. The Race Face Next program delivers structured media training, branding, sponsorship development, communication skills, and…

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Thankful for the Journey

Thanksgiving is a moment to slow down, look around, and recognize the blessings that shape our lives—on and off the track. For race car drivers, this holiday carries a special meaning. It’s a reminder that every lap, every opportunity, and every moment behind the wheel is a gift. We’re thankful for the chance to compete…

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