Love Leads 19 Laps at Talladega, Leaves ‘Dega +40 to the Good for Martinsville

Talladega, AL — Jesse Love, driver of the No. 2 Whelen Engineering Chevrolet for Richard Childress Racing, showed front-running pace in Saturday’s United Rentals 250 at Talladega Superspeedway, leading 19 laps—second-most on the day—and bringing home a top-10 finish. With the result, Love departs Talladega 40 points above the cut line entering next weekend’s Round…

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Behind Every Sponsor Is a Story

Every logo on your car represents a relationship — not just a deal. Sponsors love when drivers share why they’re part of the journey. Don’t just post a thank-you graphic — tell a quick story: How did you meet them? What do they believe in? Why do they support your racing dreams? That human connection…

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Cole Denton Prepares for Back-to-Back West Coast Challenges

MADERA, Calif. / LAS VEGAS, Nev. — Mississippi’s Cole Denton is gearing up for one of the biggest stretches of his young racing career, taking on two marquee West Coast events in back-to-back weekends. This weekend, the 15-year-old standout will return to Madera Speedway in central California to compete with Naake Motorsports in the Short…

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Love Shows Winning Speed, Finishes Sixth at Las Vegas

Las Vegas, NV — Jesse Love, driver of the No. 2 Whelen Engineering Chevrolet for Richard Childress Racing, showcased speed and composure in Saturday’s NASCAR Xfinity Series Playoff race at Las Vegas Motor Speedway, leading 22 laps, collecting major stage points, and finishing sixth in a hard-fought battle under the lights. Love qualified sixth and…

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Winning the Interview, Not Just the Race

A great finish might get you on camera, but what you say next decides what people remember.When you step up to a mic or phone camera, speak with energy, gratitude, and focus. Keep this rhythm: Thank your team and sponsors first. Share one quick highlight from the race (“We had a great battle on the…

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Post Like a Pro

You don’t need a film crew to look professional online — you just need consistency.Sponsors and fans pay attention to patterns. When your photos, captions, and tone feel connected, it shows that you treat your racing like a business. Try this: Use the same profile photo across all platforms. Match your bio tone and team…

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Your Bio Is Your Business Card

Your social media bio is often the first impression you make on a potential sponsor or fan. In under 10 seconds, people decide if you’re a hobby racer — or a professional in the making. Keep it tight and purposeful: Start with who you are (Driver of the #?? Car – Truck Type). Add where…

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