CONCORD, N.C. – Consumer Cellular, a leading force in the wireless communication industry, will serve as the primary sponsor on Brad Keselowski’s No. 6 Ford Mustang Dark Horse in four NASCAR Cup Series races this season.
As part of the multi-year agreement with RFK Racing, Consumer Cellular will also become the official communications provider of the organization.
Consumer Cellular will make its debut on the No. 6 Ford during the Cup Series race weekend at Arizona’s Phoenix Raceway in March.
“We’re always excited to welcome new partners to our team here at RFK, but we’re thrilled to introduce and welcome Consumer Cellular to the sport of NASCAR as well,” said driver and co-owner Keselowski. “As you can tell by their unique and engaging unveil of this partnership, the team is already ahead of the curve in creative ideas, and we hope to continue that this season and beyond.”
Consumer Cellular‘s vibrant orange and blue scheme will also ride with Keselowski at Kansas Speedway on May 5, Tennessee’s Nashville Superspeedway on June 30, and Homestead-Miami (Fla.) Speedway on Oct. 27.
In addition, Consumer Cellular’s presence across the No. 6 team will increase significantly in the years to come, with its emblem on the No. 6 team’s assets throughout the season.
All of RFK’s at-track communication devices will be branded with Consumer Cellular logos as well.
Originating as a small Pacific Northwest startup, Consumer Cellular has grown into a U.S.-based company with more than four million subscribers nationwide.
“RFK brings great innovation, performance and American know-how to the track. We didn’t get into NASCAR or this partnership lightly; we watched the team’s progression throughout last season and after spending time together, came away feeling like it was a great fit for us and our customers – many of whom followed Brad’s career in the sport,” said Carter Nance, VP of Brand at Consumer Cellular.
“Brad and RFK Racing have a track record of excellence, and for them to count on us to be their communications partner says a lot about where we are as an organization.”
Keselowski has a combined two wins and 34 top-10s in 76 starts across the four tracks where the Consumer Cellular Ford will appear this season.
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