Announced Monday, Albertsons Companies, Pye-Barker Fire & Safety, and ROMCO Equipment will serve as backers on Nemechek’s No. 42 Toyota Camry XSE for select races during the Cup Series season.
Albertsons Companies has been a part of Nemechek’s NASCAR career since the second-generation driver debuted in the NASCAR Craftsman Truck Series in 2015.
Featured brands sold through Albertsons stores that will be highlighted on Nemechek’s Toyotas include Henkel (the producers of Persil®, Dial®, all®, and Snuggle®) and Baja Vida Beef Jerky, among others.
Albertsons Companies stores reside in 35 states and the District of Columbia, making up one of the United States’ largest food and drug retailers.
“We are thrilled to join forces with John Hunter Nemechek through the NASCAR Cup Series. This partnership is a perfect blend of speed and cleanliness, much like our trusted brands Persil, Dial, all, and Snuggle,” said Justin Weilenmann, Director of Henkel Consumer Brand Sales for National Grocery. “With John Hunter's unwavering dedication, paralleling our commitment to excellence, we are ready to 'clean up' on the racetrack. This season is not just about speed; it's about showcasing the cleaning power and quality that Henkel brings to millions of homes.”
“Baja Vida Snacks is pleased to continue our partnership with John Hunter Nemechek as he returns to the NASCAR Cup Series. John Hunter and his entire team exemplify the same sense of pride, grit and determination that is also part of the Baja Vida Snack team core values,” added Rick Harris, General Manager of Baja Vida Snacks. “We strive to drive the same sense of adventure and excitement that is NASCAR into the beef jerky category, with bold new flavors such as Street Taco, Salsa Fresca, and Lime & Serrano. We look forward to an exciting 2024 NASCAR season and wish John Hunter and the entire team success.”
Pye-Barker Fire & Safety embarks on its eighth year of partnership with Nemechek after visiting victory lane with him in both the NASCAR Craftsman Truck Series and the NASCAR Xfinity Series.
Its family of companies offer numerous fire protection and safety equipment solutions, including portable fire extinguishers, restaurant fire suppression, special hazard systems, fire sprinklers, fire and intrusion alarms, access control, closed-circuit television and security.
Founded in 1946, this year will mark Pye Barker’s first foray into the Cup Series as a primary sponsor.
“John Hunter’s character, drive and determination are values that resonate with the entire Pye-Barker team,” said Pye-Barker CEO Bart Proctor. “We’ve been following John Hunter for a long time, and we are proud to be able to support him and Legacy Motor Club.”
Based in Texas, ROMCO Equipment Company has backed Nemechek since his early Truck Series days in 2015, serving the region’s heavy equipment needs for more than six decades.
ROMCO dealers specialize in products used in the construction, paving, aggregate, and power equipment fields.
“We are honored to share the NASCAR Cup Series race experience with John Hunter in Texas with our customers and manufacturers. ROMCO is successful through our valued employees’ hard work, professionalism, and dedication to the team, all while maintaining a family atmosphere,” said ROMCO President Steve Passmore. “John Hunter exemplifies this approach on and off the track and we are proud to support him again in 2024.”
Nemechek moves back into the Cup Series ranks fresh off a banner year in the NASCAR Xfinity Series, where he won a series-high seven races, collected two pole awards, made the Championship 4 and finished fourth in the standings driving Joe Gibbs Racing’s potent No. 20 Toyota Supra.
He’s a veteran of 41 Cup Series starts, including a full season in 2020 with Front Row Motorsports that netted three top-10 finishes. Nemechek also ranked fourth among Cup Series rookies that year in a loaded class.
“It really means a lot to me to continue our relationship with these great partners as we head into the new season. They have all stuck with me since my days of racing in the Truck Series, and I’ve been able to see their commitment to our program grow over the years, and so now for them be able to enter the Cup Series along with me is a great feeling,” said Nemechek. “I can’t be thankful enough for all their support.
“We have an extensive group of partners for 2024, and having everybody behind us as I make my return to racing on Sundays gives an added boost of confidence knowing that so many people believe in me,” he added. “I think we have a great year ahead of us.”
Nemechek begins his NASCAR Cup Series campaign with the non-points Busch Light Clash at the Coliseum in Los Angeles, Calif., on Feb. 4, while the championship season ignites Feb. 18 with the 66th running of the Daytona 500 at Daytona (Fla.) Int’l Speedway.
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