Focused Health Sponsoring Two Xfinity Races

Focused Health will back two NASCAR Xfinity Series events at Speedway Motorsports facilities.

CHARLOTTE, N.C. – Speedway Motorsports officials announced Friday that Focused Health will be the title sponsor for NASCAR Xfinity Series races at Circuit of The Americas and Atlanta Motor Speedway.

The Focused Health 250 will take place on Saturday, March 23 during the NASCAR at COTA race weekend, while the Focused Health 250 at AMS will kick off the track’s fall race weekend on Sept. 7.

Focused Health, a national health insurance agency formed by industry experts Shawn Holt and Larry Cassar, concentrates on government-supported healthcare offerings that deliver insurance solutions for both individuals and families. Both event sponsorships run through the 2026 season.

“Focused Health is excited to be an entitlement sponsor with Speedway Motorsports at two Xfinity races in 2024, each with a three-year agreement,” said Holt, Co-Founder and CEO of Focused Health. "This partnership brings a unique value proposition for our business. It allows us to connect not only with our consumers and insurers, but also with key business leaders in a celebration of speed, competition, and the pursuit of a healthier lifestyle.”

“This new relationship brings a unique perspective to the world of racing, and we’re pleased to add Focused Health to our portfolio of exceptional race entitlement partners,” added Speedway Motorsports Executive Vice President and Chief Commercial Officer Kevin Camper. “This partnership provides Focused Health with a platform to educate NASCAR fans about affordable government-supported health insurance programs and healthcare options.”

In addition to the Speedway Motorsports race entitlements, Focused Health will also serve as a primary sponsor for 20 races on Zane Smith’s No. 71 NASCAR Cup Series Chevrolet, fielded by Spire Motorsports in partnership with Trackhouse Racing.