Giving Back Through Racing
Giving Back Through Racing: How Race Face Drivers Support the Friends of Jaclyn Foundation
At Race Face Brand Development, we believe being a successful race car driver means more than just checkered flags and championship trophies. It means using your platform to make a difference—both on and off the track. That’s why we’re proud to see so many of our drivers actively supporting the Friends of Jaclyn Foundation, a nonprofit dedicated to improving the quality of life for children battling pediatric cancer.
Racing for a Cause
Our drivers aren’t just athletes—they're advocates. Through FOJ’s "Adopt-a-Child" program, drivers are paired with children who are fighting cancer. These young heroes become honorary team members, receiving VIP treatment at races, personalized gear, FaceTime calls, and the kind of inspiration that only motorsports can deliver.
This isn’t just feel-good PR—it’s a powerful lesson in empathy, responsibility, and teamwork. Young drivers learn firsthand what it means to be a role model, to fight for something bigger than themselves, and to represent a mission beyond the race track.
From the Grassroots to the Pros
Whether it's a NASCAR Youth Series .25 Midget, INEX Legend Car, Jr. Late Model, Pro Truck at a local short track, or one of our drivers competing in the NASCAR Xfinity or Craftsman Truck Series, Race Face drivers proudly carry the Friends of Jaclyn (FOJ) logo.
These drivers go beyond the track—dedicating wins to their adopted children, participating in awareness campaigns, signing deck lids, and visiting local hospitals. At the heart of it all is a shared mission: raising awareness for FOJ.
Thanks to this visibility, the FOJ movement has grown to over 1,300 adoptions—many with teams and athletes outside of motorsports.
From grassroots standouts like Cassidy Hinds to national names like Sheldon Creed, these drivers are using their voice—and their speed—to amplify FOJ’s powerful mission.
Why It Matters to Sponsors
Sponsors aren’t just buying speed—they’re buying into purpose.
Today’s fans and corporate partners want to support drivers who stand for something greater than the race itself. At Race Face, our drivers aren't just chasing trophies—they're championing causes, building community, and creating impact through our partnership with the Friends of Jaclyn Foundation.
Supporting FOJ adds depth to a driver’s brand story. It signals heart, integrity, and leadership—qualities that resonate deeply with sponsors looking to align with more meaningful, socially responsible partnerships.
At Race Face, we’re not just developing elite drivers. We’re cultivating ambassadors who inspire on and off the track.
And that’s a story worth investing in.
