SiriusXM Extends Cup Series Pact With Toyota


SiriusXM will back two of Toyota's NASCAR Cup Series drivers this season. (Nigel Kinrade for Toyota Racing photo)

PLANO, Texas – SiriusXM has extended its sponsorship pact with Toyota Motor North America and will back two of Toyota’s NASCAR Cup Series teams this year, Joe Gibbs Racing and 23XI Racing.

SiriusXM will ride with JGR’s Ty Gibbs at both Bristol (Tenn.) Motor Speedway and Kansas Speedway in the spring, while 23XI’s Tyler Reddick carries the blue-and-white SiriusXM colors in March at Richmond (Va.) Raceway and in June at both World Wide Technology Raceway in Madison, Ill., and New Hampshire Motor Speedway.

The agreement places SiriusXM in a primary role in the Cup Series for a total of five races this season.

“We are very proud of our long-standing relationship with Toyota and are excited to be back with Toyota Racing for the 2024 NASCAR season,” said John Zavisa, Senior Vice President of Automotive Partnerships for SiriusXM. “We look forward to seeing the new SiriusXM colors and logo on Ty Gibbs’ No. 54 and Tyler Reddick’s No. 45 Toyota Camry XSEs this season.”

Gibbs will carry SiriusXM branding for the first time in his young career as he embarks on his sophomore season in the Cup Series.

The reigning Cup Series rookie-of-the-year and 2022 NASCAR Xfinity Series champion earned 10 top-10 finishes last year and posted his season best of fourth during the playoff race at the Charlotte Motor Speedway ROVAL.

“[It’s] great to have SiriusXM on board for two races during the 2024 season,” said Gibbs. “I know they have a great relationship with Toyota and, hopefully, we can get them a victory this year.”

A five-time Cup Series winner, Reddick won twice last year en route to his third straight playoff appearance and a career-best sixth place finish in the final point standings.

While Reddick has yet to win in a SiriusXM-sponsored car, he did earn a runner-up finish last spring on the dirt at Bristol and also ran fourth at the Indianapolis Motor Speedway road course, posting an average finish of 7.3 in his three races representing the worldwide satellite radio network.

“I’m really excited to have SiriusXM back on the race car this year,” said Reddick. “Over the years, I’ve spent a lot of time on SiriusXM talking to all sorts of different hosts, like my weekly visits with Larry McReynolds and Danielle Trotta [of SiriusXM’s On Track radio show]. I’ve gotten to know a lot of people from SiriusXM really well over the years.

“It’s really cool to have them on the car, and [I] look forward to trying to find victory lane with them this year.”

Wednesday’s agreement continues a long-standing relationship between Toyota and SiriusXM in NASCAR competition, dating back to 2007. SiriusXM has also been a standard feature in all Toyota models sold in the contiguous (lower 48) United States since 2019.

As part of the association, Toyota customers receive a three-month subscription to SiriusXM’s Platinum Plan, which includes SiriusXM’s lineup of exclusive and curated content and access to SiriusXM outside the vehicles on the SXM App and on connected devices and speakers, with their vehicle purchase.

The NASCAR Cup Series season kicks off Feb. 18 with the 66th Daytona 500 at Daytona (Fla.) Int’l Speedway. Race coverage begins at 2:30 p.m. ET on SiriusXM NASCAR Radio, channel 90, as well as on FOX and the Motor Racing Network.

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About Jacob Seelman

Jacob Seelman is Motorsports Hotspot’s News Editor and Race Face Digital’s Director of Content, as well as a veteran of more than a decade in the racing industry as a professional, though he’s spent his entire life in the garage and pit area.