2025 Season Recap & The Road to 2026
As we close out 2025, I’m incredibly proud of the drivers, families, and partners who make up the Race Face Brand Development program. This year delivered some of the strongest on-track performances in our company’s history—and proved once again what can happen when talent, preparation, and opportunity come together.
🏁 2025: A Season to Celebrate
Two Race Face drivers advanced to the NASCAR Xfinity Series Playoffs — capped off by Jesse Love capturing the 2025 NASCAR Xfinity Series Championship. A defining moment not only for Jesse, but for every young driver in our pipeline working toward the highest levels of the sport.
Across the country, our development drivers made their mark:
Kolton Kelly — Earned Rookie of the Year honors at Mobile International Speedway in the Pro Truck division.
Cole Denton — Won his Late Model debut at Madera Speedway, showcasing immediate speed at the next level.
Landon Cox — Scored his first NASCAR Youth Series victory and followed it up with two more national wins, signaling massive potential ahead.
Clayton Otteau — Finished Top 5 in National Points in three different divisions — a rare and impressive accomplishment.
And these are only the highlights.
Overall, Race Face drivers delivered an extraordinary 2025 season with wins, championships, and major developmental breakthroughs across nearly every series.
We couldn’t be more proud of their growth, their professionalism, and the way they represent their families, sponsors, and the Race Face brand.
What’s New for 2026 at Race Face Brand Development
🔹 The Race Face Next Class of 2026
An exceptional new roster of young talent entering our program with expanded coaching, branding tools, and professional development resources.
🔹 Drive-In-5 Reimagined
A fresh, modern format designed to help young racers build stronger communication skills while engaging fans on a whole new level.
🔹 Expanded Branding + Digital Media Tools
More video content, more templates, and smarter digital assets to help drivers build their brands and showcase partner value.
🔹 Enhanced Sponsorship & Business Development Support
Stronger storytelling, measurable marketing assets, and program structure to help drivers connect with—and retain—meaningful partners.
🔹 Continued partnership with the Friends of Jaclyn Foundation
Our commitment to raising awareness for children battling pediatric cancer remains a core part of who we are as we enter 2026.
Looking Ahead
With the momentum of 2025 behind us, we’re stepping into 2026 with more energy, more tools, and more belief than ever.
The future of Race Face is bright—and the next generation of drivers is ready.
Thank you to every driver, parent, sponsor, and supporter for being part of this journey. Here’s to an incredible 2026 season. 🏁
