Posts by Race Face Staff
What Sponsors See That Fans Don’t
Fans see lap times.Sponsors see patterns. From the outside, it might look like sponsorship decisions are made after a big win or a highlight-reel moment. In reality, most of the decision-making happens quietly—long before the checkered flag. Here’s what sponsors are actually paying attention to 👇 Consistency beats spikesA single great weekend gets applause. A…
Read MoreCASE HOCKMAN UNVEILS DYNAMIC 2026 SEASON AS HE TAKES NEXT STEP INTO FULL-SIZE RACE CARS
APOLLO BEACH, FL., — Rising motorsports talent Case Hockman is set to take a major step forward in his racing career in 2026, announcing an ambitious and diverse schedule that marks his transition into full-size race cars for the first time. The 2026 season represents a pivotal moment in Hockman’s development as he moves into Pro…
Read MoreNew Book Release: Beyond The Checkered Flag: What Every Racing Family Needs To Know
FOR IMMEDIATE RELEASE Now Available on Amazon | Coverage Launching on RaceFace.TV and Other Media Channels New Port Richey, Jan. 1, 2026 — Racing families now have a clear, honest roadmap with the release of Beyond The Checkered Flag: What Every Racing Family Needs To Know, a practical guide designed to help parents and drivers navigate the…
Read MoreMatthew Laprade Delivers Breakout Snowball Derby Debut with Top-10 Modifieds Finish and Pro Truck Podium
Pensacola, FL — December 10, 2025 — Thirteen-year-old Matthew Laprade made an unforgettable first appearance at the 58th Annual Snowball Derby, earning a 6th-place finish in the Modifieds of Mayhem and a 2nd-place podium in the Pro Truck feature. Despite weather delays that forced both events into an unusual mid-week schedule, Laprade showcased maturity, focus,…
Read More2025 Season Recap & The Road to 2026
As we close out 2025, I’m incredibly proud of the drivers, families, and partners who make up the Race Face Brand Development program. This year delivered some of the strongest on-track performances in our company’s history—and proved once again what can happen when talent, preparation, and opportunity come together. 🏁 2025: A Season to Celebrate…
Read More13-Year-Old Matthew Laprade Set for Double Duty at the 57th Annual Snowball Derby
Pensacola, FL. Dec. 1, 2025 – One year ago, 13-year-old Matthew Laprade, from New Smyrna Beach, Florida, sat in the grandstands at Five Flags Speedway as a fan—captivated by the atmosphere, the intensity, and the magic of the Snowball Derby. After watching his now-teammate, Kaden Honeycutt, claim the Tom Dawson Trophy, Matthew set a bold…
Read MoreRace Face Announces Estela Stillwell and Mikey Wheeler Jr. in Race Face Next Class of 2026
Tampa, FL — Dec.1, 2025 — Race Face Brand Development proudly welcomes two rising stars—Estela Stillwell and Mikey Wheeler Jr.—as the newest members of the Race Face Next Class of 2026, the organization’s premier development program supporting young drivers on and off the track. The Race Face Next program delivers structured media training, branding, sponsorship development, communication skills, and…
Read MoreThankful for the Journey
Thanksgiving is a moment to slow down, look around, and recognize the blessings that shape our lives—on and off the track. For race car drivers, this holiday carries a special meaning. It’s a reminder that every lap, every opportunity, and every moment behind the wheel is a gift. We’re thankful for the chance to compete…
Read MoreNASCAR Unveils 2026 Cup, O’Reilly Auto Parts, and Truck Series Schedules — New Tracks, New Networks, and Big Storylines Ahead
NASCAR has officially dropped the full start times and TV lineup for the 2026 season — and it’s shaping up to be one of the most unique and diverse schedules the sport has seen in years. From a season kickoff at historic Bowman Gray Stadium to a brand-new street race inside a U.S. Naval base,…
Read MoreMatthew Laprade Doubles Down at Houston Motorsports Park — Victory in the Modified, Runner-Up in the Pro-Truck
Houston, TX — November 11, 2025 — Thirteen-year-old Matthew Laprade from New Smyrna Beach, Florida, delivered an impressive performance at Houston Motorsports Park over the weekend, claiming victory in the Modified feature and a strong second-place finish in the Pro-Truck during the track’s Championship Night. Racing in both headline divisions, Laprade showed exceptional skill and…
Read More