Benebone Renews With McDowell & Front Row

Michael McDowell's No. 34 Benebone Ford Mustang Dark Horse paint scheme. (FRM photo)

MOORESVILLE, N.C. – Benebone, a brand of durable chew toys for dogs, has extended its partnership with Front Row Motorsports as a sponsor of 2021 Daytona 500 champion Michael McDowell.

Benebone will serve as the primary partner on McDowell’s No. 34 Ford Mustang Dark Horse at Atlanta (Ga.) Motor Speedway in February and at Watkins Glen (N.Y.) Int’l during the NASCAR Cup Series playoff race in September.

Both weekends will include the opportunity for NASCAR fans to learn more about Benebone and their products with fan zone activations, appearances by McDowell, and various social media promotions.

The new deal marks an expansion of Benebone’s debut in NASCAR last year at Pocono Raceway in Long Pond, Pa.

“We love the passion that the NASCAR community and fans show each and every weekend across the country,” said Nate Harceg, Benebone's Chief Growth Officer. “Michael continues to be a great ambassador, helping us connect with new and existing customers across the country.

“We are excited to continue meeting NASCAR fans throughout the race season.”

For McDowell, the continued partnership with Benebone makes sense, as he and his family of five have a white Labrador named Willow who loves to chew.

“It’s great to continue this authentic partnership with Benebone,” said McDowell. “Willow is loved in our family, just as millions of NASCAR fans love their dogs and want to treat them with the best American-made products. That is what is so cool about this expanding relationship.”