Florida-based Big Jeff Audio first partnered with Caruso during last year’s Charlotte Four-Wide Nationals at zMAX Dragway as her primary sponsor. While rain impacted the race, it did not dampen the brand’s marketing opportunity throughout the season.
Following the zMAX event, Big Jeff Audio was prominently featured on Caruso’s KB Titan Racing Chevrolet Camaro in a year which saw Caruso win the Pro Stock All-Star Callout event in Chicago, Ill., and race into the Countdown as a championship contender.
“Last year was the first year with Big Jeff Audio and we learned a lot along the way,” said Caruso, winner of last year’s NHRA Arizona Nationals. “They came on board after the season started so we are getting even more of a jump on their marketing efforts starting with the PRO race in February and then the season kick off at the Gatornationals.
“Their product lines are perfect for NHRA fans, and anyone interested in sound systems, security systems or car audio,” she added. “We are excited to be working with Big Jeff again this season.”
The marketing program will include the traditional elements with Caruso’s KB Titan Racing Chevrolet Camaro, but the team will also look to elevate Big Jeff Audio’s lines of products and services through additional media opportunities, fan engagement events and B2B opportunities at various races.
At select events, Big Jeff Audio will bring a super-sized golf cart – featuring a mega-sound system – to the pits as well.
During the PRO Superstar Shootout, Big Jeff Audio will distribute 1,000 free goodie bags in the pit. These goodie bags include a Big Jeff Audio drawstring backpack, Big Jeff Audio camo lanyard, Big Jeff Audio logo decals, Big Jeff Audio hand towels, ear plugs, and Big Jeff Team Cuban link chains, and each bag will also include a card with QR Code linking to the company’s website for 10 percent off website purchases.
Big Jeff Audio is a branch of Big Jeff Online Inc., a family-owned business launched in 2014 which initially started out on eBay and Amazon. The company offers a wide array of products, including car audio and CCTV security systems.
“Last year was a big learning year for us, and we have a whole new gameplan for this year with Camrie and her team,” said Jeff Goldman, President of Big Jeff Online Inc. “Our goal is to be more front and center with Camrie and the NHRA. We love working with our customers to give them the best audio service for their cars, boats, side-by-sides, or Power Sports.
“I know NHRA is all about the noise and thrill of the racing, and everyone at Big Jeff Audio is looking forward to bringing even more sound to the races and the pits.”