Burton & Norma Precision Ammunition Team Up


Norma Precision Ammunition has joined forces with Jeb Burton and Jordan Anderson Racing-Bommarito Autosport.

STATESVILLE, N.C. – Norma Precision Ammunition has teamed up with Jordan Anderson Racing Bommarito Autosport to sponsor Jeb Burton in two NASCAR Xfinity Series races this year.

Through Norma Precision USA, a Beretta Holding Company, Norma Precision Ammunition will appear as the primary sponsor of Burton’s No. 27 Chevrolet Camaro both this weekend at Arizona’s Phoenix Raceway and at Atlanta (Ga.) Motor Speedway on Sept. 7.

Burton’s partnership with Norma began through his Crossroads with The Burtons television show, which is now in its third season and chronicles the Burton family’s outdoor adventures.

“I’m thrilled to partner with Norma Precision,” said Burton. “The outdoors and racing are two of my and my families’ biggest passions. I’m thrilled that we get to bring both worlds together and showcase the Norma brand to our awesome fan base.

“I’m also excited to use their products on our Crossroads with The Burtons show, airing on the Sportsman Channel. I encourage fans to tune in to the show to get a firsthand look at the quality and precision that goes into each Norma product,” Burton added. “It’s great to see partners that I work with on Crossroads seeing the value at Jordan Anderson Racing Bommarito Autosport and using the team’s platform to help grow their brand.”

Norma’s commitment, dedication, and passion have made the company a trusted name in the hunting and shooting communities. Its ammunition has been used to win Olympic, World, and European championship medals.

“The partnership between Norma, Jeb Burton, and Jordan Anderson Racing Bommarito Autosport is an incredibly exciting opportunity for us. Jeb’s passion for the outdoors and racing perfectly aligns with our brand values, making this collaboration a natural fit,” said Spyros Chrysochou, General Manager of Norma USA. “By bringing together these two worlds, we have the unique opportunity to showcase the Norma Precision Ammunition family of products to a dedicated NASCAR fan base.

“In addition, with the opportunity to feature Norma products on the Crossroads with The Burtons show airing on the Sportsman Channel, we are thrilled to give viewers a firsthand look the quality and performance that sets Norma Ammunition apart,” Chrysochou added. “This partnership not only aligns with our vision of making a positive impact in the outdoor and racing communities, but also supports our goal of reaching new audiences and growing our brand presence in the USA.

“We’re excited to see the results of this collaboration and the continued success it brings to both Norma, Jeb Burton and Jordan Anderson Racing Bommarito Autosport.”

It marks a new partnership for the team co-owned by NASCAR journeyman Jordan Anderson and Bommarito Automotive Group president John Bommarito.

“Our entire team is honored to welcome Norma as a partner of Jeb Burton on the [No.] 27 car,” tipped Anderson. “Their rich history and relentless dedication to meeting the needs of hunters worldwide will no doubt resonate well within the NASCAR community, as well as the many race fans across the country.

“Growing up in a family that spent plenty of time in the outdoors, and knowing the importance of quality, I have a mutual passion for the great products that Norma offers.”

Broadcast coverage of Saturday’s Call811.com “Every Dig, Every Time” 200 at Phoenix Raceway is slated for 4:30 p.m. ET, live on FS1, the Motor Racing Network, and SiriusXM NASCAR Radio, channel 90.

Burton enters Phoenix 21st in the Xfinity Series point standings through three races, 36 markers back of the current playoff cutoff position held by JR Motorsports’ Brandon Jones.

In seven career Xfinity Series starts at the one-mile desert oval, Burton has a best finish of sixth, earned in March of 2021 when he was with Kaulig Racing.

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About Jacob Seelman

Jacob Seelman is Motorsports Hotspot’s News Editor and Race Face Digital’s Director of Content, as well as a veteran of more than a decade in the racing industry as a professional, though he’s spent his entire life in the garage and pit area.