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Treating Your Guests Like VIPs on Race Day Can Make or Break Your Future
Most drivers think their job is done once a sponsor signs on. It’s not. In reality, race day is where the real work begins. Because how you treat your guests—especially sponsors—will determine whether they come back next race… next season… or not at all. It Starts Before They Even Arrive VIP treatment doesn’t begin at…
Read MoreAnthony Alfredo Faces Tough Night at Bristol, Eyes Rebound at Kansas
BRISTOL, TENN. (April 12, 2026) — Anthony Alfredo endured a challenging night at Bristol Motor Speedway, with handling issues and late-race trouble resulting in a 36th-place finish in the NASCAR O’Reilly Auto Parts Series event. Driving the No. 96 Ohio Logistics Chevrolet for Viking Motorsports, Alfredo qualified 18th and showed early signs of progress, working…
Read MoreColton Kelly Continues Progress with Solid Run at Mobile International Speedway
MOBILE, ALA. (April 12, 2026) — Colton Kelly continued to show steady improvement in his Pro Late Model development Saturday night at Mobile International Speedway, turning in a solid performance in the No. 18 Pave America entry. Kelly qualified second with a strong lap of 17.899 seconds, putting himself in position to contend early. With…
Read MoreJesse Love Battles Through Challenging Bristol Night, Holds Third in Points
BRISTOL, TENN. (April 12, 2026) — Jesse Love and the No. 2 Whelen Chevrolet team showed early promise but ultimately came away with a frustratingly average result Saturday night at Bristol Motor Speedway. After posting a strong fourth-fastest time in practice, expectations were high for the Richard Childress Racing driver heading into the race. However,…
Read MoreAlfredo Shows Top-15 Pace at Rockingham Before Late-Race Setback
ROCKINGHAM, N.C. (April 5, 2026) — Anthony Alfredo demonstrated solid pace throughout the NASCAR O’Reilly Auto Parts Series race at Rockingham Speedway on Saturday, but a late-race issue prevented the No. 96 team from securing a strong finish. Driving the No. 96 Viking Motorsports Chevrolet, Alfredo qualified 15th and maintained consistent speed throughout the early…
Read MoreCreed Extends Top-10 Streak, Finishes Sixth at Rockingham
ROCKINGHAM, N.C. (April 5, 2026) — Sheldon Creed continued to build momentum in the NASCAR O’Reilly Auto Parts Series with a strong sixth-place finish at Rockingham Speedway, turning in another complete performance as the championship picture tightens. Driving the No. 00 Haas Factory Team Ollie’s Chevrolet, Creed opened the weekend with another top-10 qualifying effort,…
Read MoreLove Shows Speed at Rockingham Despite Setbacks, Remains Second in Points
ROCKINGHAM, N.C. (April 5, 2026) — Jesse Love delivered another strong performance in the NASCAR O’Reilly Auto Parts Series race at Rockingham Speedway on Saturday, showcasing race-winning speed before a series of setbacks derailed his final result. Driving the No. 2 Richard Childress Racing Whelen Chevrolet, Love qualified an impressive second and remained a consistent…
Read MoreAlfredo Scores Strong Stage Points at Martinsville Before Late-Race Incident
MARTINSVILLE, VA. (March 29, 2026) — Anthony Alfredo delivered a strong and consistent performance in Saturday’s O’Reilly Auto Parts 250 at Martinsville Speedway, earning valuable stage points before being collected in a late-race incident. Driving the No. 96 Viking Motorsports Chevrolet sponsored by Dude Wipes, Alfredo qualified 15th and steadily worked his way forward in…
Read MoreDenton Delivers Strong Pro Late Model Debut at Cordele in Georgia Spring Nationals
CORDELE, GA. (March 29, 2026) — Cole Denton made an impressive transition into Pro Late Model competition Saturday night, turning in a standout performance during the Georgia Spring Nationals at Cordele Motor Speedway. The young driver from Pascagoula, Mississippi qualified 3rd in the 604 Pro Late Model field and backed it up with a poised…
Read MoreCreed Charges to Top-Five Finish at Martinsville, Climbs to Third in Points
MARTINSVILLE, VA. (March 29, 2026) — Sheldon Creed continued his strong 2026 campaign with an impressive fourth-place finish in Saturday’s O’Reilly Auto Parts 250 at Martinsville Speedway. Driving the No. 00 Haas Factory Team Chevrolet sponsored by Road Ranger, Creed qualified 6th and immediately established himself as a contender on the tight half-mile oval. Creed…
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