CONCORD, N.C. – Choice Privileges, the rewards program of Choice Hotels Int’l Inc., has partnered with Trackhouse Racing to serve as a primary sponsor of Daniel Suárez’s No. 99 Chevrolet Camaro ZL1 in four NASCAR Cup Series races this year.
The orange-and-white colors of Choice Privileges will be featured at Kansas Speedway on May 5; World Wide Technology Raceway in Madison, Ill., on June 2; Richmond (Va.) Raceway on Aug. 11; and the Charlotte Motor Speedway ROVAL in Concord, N.C., on Oct. 13 during the NASCAR Cup Series playoffs.
“Partners like Choice Hotels are the type of partners you want to have,” said Trackhouse Racing founder and owner Justin Marks. “They are a highly successful, recognizable, international company. Their decision to join us at Trackhouse is not only extremely gratifying, but a badge of honor for the men and women of this company.
“We think the exciting programs they have planned in 2024 are going to appeal to Trackhouse fans and fans of our sport.”
As part of the rewards initiative and Choice Hotels’ investment into NASCAR, Choice Privileges is offering exclusive VIP passes, grandstand tickets, merchandise, and more for races throughout the season.
Choice Privileges plans to offer exclusive redeemable experiences for rewards members, including access to the Trackhouse garage and pit road prior to the race; tours of the garage and pit road; meet and greets with both the Trackhouse pit crew and Suárez; and pre-race hospitality with food and drink.
“We know our Choice Privileges members seek out experiences, valuing experiences over things, which is why we are expanding Choice Privileges Experiences to include all 38 races in the NASCAR Cup Series season,” said Julie Purser, vice president, loyalty strategy and membership rewards, Choice Hotels Int’l. “Our members are intentional about staying at Choice hotels to earn valuable Choice Privileges points, and then redeem them for unique experiences.
“Choice Privileges is offering these unique experiences at places where our guests want to be, and that’s around these racetracks during the next few months.”
Suárez enters the new NASCAR Cup Series season off a campaign last year which featured three top-five and 10 top-10 finishes, ending with a ranking of 19th in the season-long point standings.
The 32-year-old from Monterrey, Mexico, is a past NASCAR Xfinity Series champion and has raced full time at the sport’s premier level since 2017. In 251 Cup Series starts, Suárez’s lone Cup Series win came with Trackhouse Racing in 2022 at Sonoma (Calif.) Raceway.
Suárez is also a past NASCAR Next alumni and earned the NASCAR Mexico Series rookie-of-the-year award in 2010 prior to his move toward the national series ranks. He’s a 10-time Mexico Series victor.
Suárez and Trackhouse Racing will kick off their partnership with Choice Privileges during Kansas Speedway’s AdventHealth 400, May 5 at 3 p.m. ET, with live coverage on FS1, the Motor Racing Network, and SiriusXM NASCAR Radio, channel 90.
Great NEWS! We have taken the green flag and have officially launched our Race Face Digital Kickstarter crowdfunding. To make your pledge click on the button below. Pledges start at $10.