LaJoie & Spire Ink Daytona 500 Deal With Chili’s

LaJoie

Corey LaJoie, seen here last year while filling in for Chase Elliott, will carry sponsorship from Chili's on his Spire Motorsports Chevrolet during next month's Daytona 500. (Jonathan Bachman/Getty Images for NASCAR photo)

DALLAS –  Chili’s Grill & Bar has partnered with Spire Motorsports as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 for next month’s 66th Daytona 500.

In addition to its primary positioning at the season opener, set for Feb. 18 at Daytona (Fla.) Int’l Speedway, Chili’s will also serve as an associate sponsor on Feb. 25 at Atlanta (Ga.) Motor Speedway, March 3 at Las Vegas (Nev.) Motor Speedway and March 24 at Circuit of the Americas in Austin, Texas.

“We strive to partner with brands that want to embrace the spirit of motorsports and share our love for pushing the limits both on and off the track,” said Spire Motorsports co-owner Jeff Dickerson. “Our partnership with Chili’s at the Daytona 500 will set a fun precedent for the season to come — we can’t wait for everyone to see what we have in store.”

A fan favorite on and off the racetrack, LaJoie is a third-generation racer and a mainstay in the NASCAR community. Last season was a career year for LaJoie, as he posted two top-five and three top-10 finishes in NASCAR’s premier division.

LaJoie earned a career best fourth-place finish at Atlanta in March, going on to match that effort at Talladega (Ala.) Superspeedway last fall.

Recently named NASCAR Fan Choice’s ‘Best Driver on Social Media,” LaJoie hosts the popular podcast ‘Stacking Pennies’ when he’s not behind the wheel of a racecar.

More information about Chili’s sponsorship at the Great American Race, as well as the car design, will be announced closer to the start of Speedweeks presented by AdventHealth.

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