Michael King Joins Race Face Brand Development Roster

Michael King Jr. (Photo Courtesy of 14JR Racing)

NEW PORT RICHEY, Fla. – Race Face Brand Development has added dirt late model and modified racer Michael King Jr. to its growing lineup of drivers.

King, 23, is coming off his second dirt late model win of the season, which he earned at Two Dollar Pistol Motor Speedway in Plumerville, Ark., on May 11. He’s the first dirt driver to join the Race Face program.

He joins a roster of Race Face drivers which includes NASCAR Xfinity Series winner and ARCA Menards Series champion Jesse Love, Xfinity Series regulars Sheldon Creed and Anthony Alfredo, and NASCAR Craftsman Truck Series young gun Kaden Honeycutt.

“I can’t thank Rod [Wortham], Carol [Wortham], and everyone at Race Face for being so welcoming as my family and I begin this new chapter in racing,” said King. “It’s an honor to get to work with all the drivers and staff that make this program what it is, and I’m looking forward to learning and growing as the season moves forward.”

Race Face Brand Development is a full-service branding and development program, which works with young racecar drivers between the ages of five and 25 that have dreams and goals of reaching the top levels in racing.

Founder and CEO Rod Wortham is excited to welcome King to the Race Face family and looking forward to the new opportunities that branching out into the dirt racing realm provides.

“It’s an exciting time for everyone at Race Face Brand Development as we bring Michael King Jr. into our lineup, and we look forward to seeing his growth on and off the racetrack as he works with our experienced team of professionals,” said Wortham. “Beginning to move into the dirt racing world gives us even more opportunities to assist young drivers in their racing goals, and we are committed to continuing that mission going forward.”

King’s next race is Saturday, May 18 at Big O Speedway in Ennis, Texas.

For more information on Race Face Brand Development, including details on how to join the program, visit https://www.racefacebranddevelopment.com.

About Michael King Jr.

Michael King Jr. is a 23-year-old dirt late model and dirt modified racer from Paducah, Ky., who now calls El Dorado, Ark., home. He’s in the midst of his sixth season of racing with his family-owned and operated team, spearheaded by his parents – Michael Sr. and Leslie.

King started in the front-wheel drive class in 2018, collecting 14 wins in his rookie season, including highlight victories during the Louisiana State Championship Race at Boothill Speedway and the Spooky 50 weekend at Super Bee Speedway.

He advanced into Limited Modifieds in 2019, and has racked up eight victories in the class, as well as the 2020 Super Bee Speedway track championship.

His late model tenure took off in 2022, and he debuted with the Titan Legends Late Model Series the next year, where he contended for rookie-of-the-year honors and narrowly missed out to Preston Farmer. King has also made two appearances at the prestigious Gateway Dirt Nationals in St. Louis, Mo.

King’s family is no stranger to racing, either, as his mother Leslie is a longtime shock builder under the ShocKing Shocks banner.

He counts dirt late model legend Don O’Neal and seven-time NASCAR Cup Series champion Jimmie Johnson among his racing inspirations, and away from the racetrack, King is a supporter of the Friends of Jaclyn Foundation’s efforts in the fight against pediatric cancer.

A new website for King is under construction. For more information in the meantime, visit https://www.14jrracing.com/.

About Race Face Brand Development

Race Face Brand Development is a full-service branding and development program servicing young racecar drivers between the ages of 5 and 25, who have dreams and goals of reaching the top levels in racing. The Race Face team has more than six decades of combined experience and successes in driver coaching, media, marketing, and branding.

The company is located in New Port Richey, Fla., with representatives in both the Indianapolis, Ind., and Charlotte, N.C., markets. For more information, visit www.racefacebranddevelopment.com.