Focused Health, a national health insurance agency formed by long-time industry veterans Shawn Holt and Larry Cassar, will back Smith in 20 races as he chases Cup Series rookie-of-the-year honors.
Holt and Cassar both boast more than two decades as senior executives in the health insurance industry. Their focus is on government-supported health care offerings, including Medicare and ACA exchange.
The 24-year-old native of Huntington Beach, Calif., joined Trackhouse Racing last September on a multi-year deal, as the Justin Marks-led team aims to expand to three full-time Cup Series entries in 2025.
Smith captured the 2022 NASCAR Craftsman Truck Series championship with Front Row Motorsports and backed up his title appearance with a second-straight playoff appearance last season.
In 92 Truck Series starts since his 2018 debut, Smith earned nine wins, 35 top-five, and 57 top-10 finishes, as well as three Cometic Gasket Pole Awards. He never missed the playoffs in his four full-time Truck Series campaigns, with three straight top-two points finishes, including his 2022 title run.
“This partnership with Focused Health is incredibly important to me, Spire Motorsports and Trackhouse Racing,” said Smith. “It will be my job this year to bring awareness to the government supported health insurance programs available to our fans. These programs are both primary and supplemental, and Focused Health will educate those in need and introduce them to the programs readily available.”
Smith has nine Cup Series starts to his name, including a 13th-place finish in last February’s Daytona 500 and a 10th-place finish in the Coca-Cola 600 at North Carolina’s Charlotte Motor Speedway in May.
He’ll race the No. 71 Focused Health Chevrolet this year under the Spire Motorsports banner, as part of the Spire team’s Cup Series alliance with Trackhouse co-owners Marks and and singer-songwriter Pitbull.
“We are excited to be the primary sponsor with Spire Motorsports and Trackhouse Racing to support Zane in his rookie year as a full-time NASCAR Cup Series driver,” noted Cassar, the chief growth officer of Focused Health. “NASCAR brings a unique value proposition for our business.
“The partnership allows us to connect with our consumers, business leaders and insurers.”
Smith’s first race carrying the Focused Health colors will be the season-opening Busch Light Clash at the Coliseum, the Cup Series’ annual exhibition race being held at the Los Angeles (Calif.) Memorial Coliseum for the third consecutive season.
Coverage of the Busch Light Clash will air on Feb. 4 at 8 p.m. ET, live on FOX, the Motor Racing Network, and SiriusXM NASCAR Radio, channel 90.