Race Face Brand Development Seeking Next Class Of 2024

Race Face

TRINITY, Fla. (March 19, 2024) – Race Face Brand Development, a premier organization committed to nurturing emerging talent in motorsports, has announced its quest for drivers to join the Race Face Next Class of 2024.

This initiative aims to identify and support four exceptional young drivers currently competing in quarter midgets, Bandoleros, or Legend cars, who aspire to pursue a future in pavement racing at one of NASCAR’s premier levels.

The Race Face Next program offers a comprehensive development platform for promising young racers, emphasizing both on-track performance and off-track skills.

Selected drivers will receive personalized coaching, access to the complete branding system, and guidance from industry experts to facilitate excellence in every facet of their racing careers.

“We are excited to embark on the search for the next generation of racing talent,” said Rod Wortham, Founder and CEO of Race Face Brand Development. “This marks our seventh Race Face Next class, and there’s nothing more gratifying than witnessing our drivers succeed.

“Our aim is to identify young drivers who exhibit exceptional skill, determination, and professionalism, both on and off the track,” continued Wortham. “Through the Race Face Next program, we endeavor to provide them with the resources and support necessary to reach their full potential.”

No less than five current NASCAR national series drivers have advanced up the motorsports ladder while utilizing Race Face Brand Development’s leadership team, coaching, and industry services.

Alumni of the Race Face Brand Development platform include NASCAR Xfinity Series young guns Jesse Love, Sheldon Creed, Anthony Alfredo, and Sam Mayer, as well as NASCAR Craftsman Truck Series driver Kaden Honeycutt.

To be considered for the Race Face Next Class of 2024, applicants must meet the following criteria:

1. Currently competing in Quarter Midgets, Bandoleros, or Legend cars.
2. Demonstrate a strong commitment to excellence in racing performance and personal conduct.
3. Show potential for growth and development within the motorsports industry.
4. Be between the ages of 7 and 14.
5. Have parents committed and able to support a future in motorsports.

Interested candidates can submit their applications online at RaceFaceBD.com/ClassOf2024 by April 15.

Finalists will be selected based on their racing accomplishments, character, and potential for future success.

“We encourage young drivers who are passionate about motorsports and eager to advance their racing careers to apply for the Race Face Next program,” added Wortham. “This is a unique opportunity to receive world-class training, mentorship, and support as they pursue their racing dreams.”

Driving to success takes a team. Are you ready to cross the finish line next?

About Race Face Brand Development

Race Face Brand Development is a full-service branding and development program servicing young racecar drivers between the ages of 5 and 25, who have dreams and goals of reaching the top levels in racing. The Race Face team has more than six decades of combined experience and successes in driver coaching, media, marketing, and branding.

The company is located in New Port Richey, Fla., with representatives in the Charlotte, N.C., market.

For more information, visit www.racefacebranddevelopment.com.

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